According to research, 60% of small business beginners are avoiding marketing strategy or marketing plans for those startup. May be you have great product or service, best sales personal and customer support team; but, if you are not aware with what are you doing to market your product or service. Then, it will be very hard task for you to bring your business on the next level.
In easy term; if you want to survive in the market of your business then, it is necessary to focus on your marketing strategy and market research.
Paid & Free Marketing
Either you have to focus on paid marketing or free marketing for your business. Paid marketing required money to invest and free marketing requires smart work by spending your time.
Paid Marketing sources.
1. Bing ads network
2. YouTube Advertising
3. Yahoo Search Engine Ads
4. Facebook Ads
5. Twitter Ads
6. Facebook Remarketing
7. Google Remarketing
8. Pinterest ads
9. Linkedin Advertising
10. Instagram Ads
11. Google Adwords (the best one.)
Free Marketing Sources.
1. Content Marketing.
2. Business Blog Writing.
3. Guest Post Writing.
4. YouTube Brand Channel.
5. Search Engine Optimization.
6. Image & Video Marketing
7. Build eMail List & Start eMail Marketing.
8. Selling Free Products, eBooks or Courses.
9. Starting a Referral Program.
10. Webinar Hosting
11. Writing meaningful blog comments.
12. Google Business Page.
13. Create a Facebook & Linkedin Groups
14. Spread Goodwill via Social Media.
15. Attend Industry Events.
If you’ve money and time then, you can implement all the free and paid marketing techniques to bring your business on the next level.
7 Marketing tips for Small Business Beginners
Well, now we are sharing 7 best marketing tips for small business beginners to get higher amount of sales and long term customer base.
1. Publish More.
The first marketing tip is start writing and publishing more and more content on your business blog. This is the vital step for educating your customers about your product or service.
2. Know Your Audience.
Before implementing any marketing strategy you need to know your audience better and what is the target market for your product.
3. Influence your Audience.
Understand how to attract your customers towards your product or service. Influencing others towards your business brand is the vital step for marketing.
4. Get emails or subscribers.
Do not always think about selling your products or service. Try to collect emails and educate them about your product benefits and importance. They will automatically buy your products.
5. Provide Discount in Selected Timezone.
You have to provide some discount codes for your email subscribers and return website visitors. This strategy can attract confused customers for buying your product at lower rate.
6. The power of Search Engine Optimization.
Search engine optimization is the vital thing for all business owners. You need to optimize your business blog, posts and websites with targeted keywords.
7. Ask for Reviews
Selling products, after selling customer support service and getting review are linked with each other. So, always ask for reviews after providing your first customer service to your customers.
These are the 7 marketing tips that you must need to implement in your business. Do not forget to start email marketing for your blog subscribers.
How to do email Marketing?
1. Welcome to your subscriber mail.
2. Educational content about your product benefits.
3. Offer discounts and other customers reviews
4. New Product Introduction.
5. Re-engagement campaign emails.
If still people are not buying your product then, educate your audience by providing free stuffs that are also free for you. Send free eBooks, Lists, videos, webinars and many other creative free digital products.
At the end of this article, Never ever try to convince people to buy your product or service. Just share the benefits, needs and requirement about your product or service with your targeted audience.
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1 comment
One of the key factors for building any business is to attract a loyal audience. And the easy part is that whether you’re building a blog audience or a Facebook fan base, the technique is essentially the same. What’s more, it takes the same techniques to build an audience of 10,000 people that it takes to build an audience of ten.